Handling Negative Feedback on Social Media

If you have established an online brand for yourself and your business, it’s only a matter of time before you encounter some negative feedback on social media. But just because negative feedback is inevitable doesn’t mean you have to let it affect you negatively. Here...

Why Use Google Analytics?

There’s a reason why Google Analytics is the most popular platform for web analytics among business owners. Advantages It’s free. Easy to use. Powerful — You can see all the different types of analytics such as users, traffic source, behavioral and acquisition...

Acquisition vs Retention Analytics

Web analytics are very useful when it comes to acquiring new customers and figuring out what to do with them once they’re acquired. Within business these are referred to as: Acquisition Analytics Acquiring a first time visitor or subscriber. The goal is to spend the...

Understanding Keywords: Apple App Store Optimization

While your Apple store description can’t contain any keywords, thankfully Apple provides a section exclusively for them. Keep in mind that Apple only gives you 100 characters (roughly ten keywords), so make the most of them. Here are some tips on how: Leave no empty...

Do You Need a Mobile Strategy?

If you’re wondering whether or not your business needs a mobile strategy, the answer is a definite “yes!” Three quarters of your customers are already looking for information about your business on their phone. Keep in mind that there are over a billion smart phones...

How to Create Influence With Online Video

Videos are one of the most effective ways to promote your product or service, as well as connect with and engage your customers. Fortunately for you, in this day and age, shooting and editing videos has never been easier or more user friendly. You don’t need a large...