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It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good reason. It is a business SEO strategy that will determine how quickly a website achieves a high ranking in the search engines, how well it maintains its ranking and ultimately how many visitors it receives.
SEO or Search Engine Optimization is the process of making your website search engine friendly. When a web crawler, from one of the search sites, visits your website it should not be impeded in its attempt to understand the nature of the site and the main focus of its message. The better a search engine sees the content of your website the better chance you have of ranking well in web searches.